"Maskа" is an adaptation of The Masked Singer format. This format is a popular all over the world. "Maska" is the most unpredictable show on Russian television was produced by WeiT Media for the NTV channel.
12 celebrities (singers, actors, comedians and athletes) perform on the stage in grandiose costumes that completely hide their identity. The star jury consisting of Philip Kirkorov, Valeria, Regina Todorenko, Garik Martirosyan and Timur Rodriguez is trying to guess which famous person is hiding in the incredible costumes.
The program`s 2020 premiere was highest-rated television show debut in Russia and consist a rating 6.2% and a share of 17.4% since 2016. The final episode of the musical show "Maska" attracted nearly 7 million people from Russia (share of 28.3%). The show was watched by more people than any speech by Russian President Vladimir Putin on the coronavirus.
"Maska" has become the most popular entertainment program on Russian TV over the past four years, according to Mediascope.